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Oneida County hotel occupancy increases more than 27 percent in August

By Journal Staff (news@cnybj.com)

Date:

UTICA, N.Y. — Oneida County’s hotels again saw a rebound in guests in August compared to a year ago as the recovery from the pandemic-induced slowdown in the hospitality business continues.

The county’s hotel-occupancy rate (rooms sold as a percentage of rooms available) rose 27.5 percent to 74.1 percent in August, compared to the year-prior month. That’s according to a recent report from STR, a Tennessee–based hotel market data and analytics company.

Revenue per available room (RevPar), a key industry gauge that measures how much money hotels are bringing in per available room, jumped 47.2 percent to $107.58 in this year’s eighth month, compared to August 2020.

Average daily rate (or ADR), which represents the average rental rate for a sold room, increased 15.5 percent to $145.28 this August. 

The robust August 2021 hotel-occupancy report represents the sixth consecutive month of significant increases in occupancy, compared to the year-ago month, but this was the smallest rise of the six. These are the first half-dozen months in which the year-over-year comparisons were to a month affected significantly by the COVID crisis. The last year of monthly reports before that showed substantial declines in occupancy as the comparisons were to a pre-pandemic month.