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New Time Warner product seeks to help advertisers stand out

DeWITT — Time Warner Cable (NYSE: TWC) has launched a new advertising product in Central New York that seeks to help the company meet some of the media landscape’s major challenges. Interactive TV (iTV) uses new technology to allow advertisers to interact with viewers through their televisions. During an iTV commercial, an overlay pops up […]

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DeWITT — Time Warner Cable (NYSE: TWC) has launched a new advertising product in Central New York that seeks to help the company meet some of the media landscape’s major challenges. Interactive TV (iTV) uses new technology to allow advertisers to interact with viewers through their televisions. During an iTV commercial, an overlay pops up […]

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Become a Central New York Business Journal subscriber and get immediate access to all of our subscriber-only content and much more.