New headquarters stimulates growth at Seneca Chiropractic

CLAY  —  Business at Seneca Chiropractic & Family Wellness has been growing at breakneck speed since the practice moved into a new headquarters building in the town of Clay at the end of last year.

Patient volume is up about 20 percent, according to Theodore Baldini, a chiropractic doctor who co-owns Seneca Chiropractic. And revenue has jumped 10 percent, he adds.

“A lot of it is referrals,” Baldini says. “When we moved in, the people that were already here, it created a buzz from them.”

Seneca Chiropractic didn’t move very far — 150 feet or so. Its new home, a freshly constructed 2,500-square-foot facility, sits on the same plot of land at 7960 Oswego Road as its previous headquarters. 

That previous headquarters was a 1,300-square-foot former Cape Cod house. It had been Seneca Chiropractic’s home since Baldini founded it in 2000 along with David Isabella, who is also a chiropractic doctor.

The two men still own and operate the practice, and they own the land on which it sits on Oswego Road. They decided to build a new headquarters because Seneca Chiropractic was growing, according to Baldini.

The practice’s revenue typically increased by between 5 percent and 8 percent annually, he says. However, he declined to share a revenue total.

Baldini and Isabella considered adding on to the old Cape Cod, Baldini says. They decided it was more cost-effective to build a new structure instead.

Construction started in June 2011 and was complete in time for Seneca Chiropractic to move into the new facility at the beginning of December. After the practice moved, workers demolished the Cape Cod and put in a new parking lot.

The work cost $445,000, Baldini says. Seneca Chiropractic used its own cash reserves and a loan from HSBC Bank USA, N.A. to finance construction.

The new facility, designed by Niagara County–based GreenTree Builders, Inc., has a health-lecture room, a conference room, and five patient rooms, including one dedicated to massage therapy. Seneca Chiropractic only had two patient rooms at its old headquarters. 

And the new headquarters building could be outfitted to hold more patient rooms if demand continues to increase, Baldini says.

“We have the ability to run more,” he says. “We were originally going to make this conference room into two rooms.”

Seneca Chiropractic also has the option of adding on to the back of the building. Baldini and Isabella own land behind the building, and they could expand its footprint up to 4,000 square feet, Baldini says.

Despite the rapid growth, Seneca Chiropractic currently has no plans to increase its staffing levels, according to Baldini. The practice employs four people in addition to its two owners. Three of those employees work at its headquarters.

The chiropractic firm also operates offices in Camillus and the village of Manlius. It leases 1,400 square feet in Camillus and 1,000 square feet in Manlius.

Isabella travels as needed to the Camillus and Clay locations. A third chiropractic doctor, David Stevens, works primarily in Manlius.

The new headquarters isn’t the sole reason behind Seneca Chiropractic’s growth, Baldini says. He also credits a recent focus on wellness.

“As opposed to how we used to just be acute back and neck pain, we’ve shifted toward a wellness paradigm including nutrition and weight loss,” he says. “With the expanded types of services, we’re seeing people who want to be healthier so they don’t have to go on arthritis and cholesterol medicine.”

The broader focus started when Seneca Chiropractic was still in its old building, Baldini says. But it gained muscle with the new location and its health-lecture room. For example, the practice used that room to host a lecture on how athletes should eat before a competition, according to Baldini. 

Contractor

Seneca Chiropractic dedicated its new headquarters to the general contractor in charge of building it, Andy Partis. He was the sole proprietor of AP Builders, which he ran from Cortland County, Baldini says.

Partis suffered a brain aneurism shortly after finishing the Seneca Chiropractic job, according to Baldini. Partis died a few days later at the age of 41, Baldini says.

“He was a great guy,” Baldini says. “He cared about our project. He went out of his way, made sure that we got exactly what we wanted.” 

CLAY  —  Business at Seneca Chiropractic & Family Wellness has been growing at breakneck speed since the practice moved into a new headquarters building in the town of Clay at the end of last year.

Patient volume is up about 20 percent, according to Theodore Baldini, a chiropractic doctor who co-owns Seneca Chiropractic. And revenue has jumped 10 percent, he adds.

“A lot of it is referrals,” Baldini says. “When we moved in, the people that were already here, it created a buzz from them.”

Seneca Chiropractic didn’t move very far — 150 feet or so. Its new home, a freshly constructed 2,500-square-foot facility, sits on the same plot of land at 7960 Oswego Road as its previous headquarters. 

That previous headquarters was a 1,300-square-foot former Cape Cod house. It had been Seneca Chiropractic’s home since Baldini founded it in 2000 along with David Isabella, who is also a chiropractic doctor.

The two men still own and operate the practice, and they own the land on which it sits on Oswego Road. They decided to build a new headquarters because Seneca Chiropractic was growing, according to Baldini.

The practice’s revenue typically increased by between 5 percent and 8 percent annually, he says. However, he declined to share a revenue total.

Baldini and Isabella considered adding on to the old Cape Cod, Baldini says. They decided it was more cost-effective to build a new structure instead.

Construction started in June 2011 and was complete in time for Seneca Chiropractic to move into the new facility at the beginning of December. After the practice moved, workers demolished the Cape Cod and put in a new parking lot.

The work cost $445,000, Baldini says. Seneca Chiropractic used its own cash reserves and a loan from HSBC Bank USA, N.A. to finance construction.

The new facility, designed by Niagara County–based GreenTree Builders, Inc., has a health-lecture room, a conference room, and five patient rooms, including one dedicated to massage therapy. Seneca Chiropractic only had two patient rooms at its old headquarters. 

And the new headquarters building could be outfitted to hold more patient rooms if demand continues to increase, Baldini says.

“We have the ability to run more,” he says. “We were originally going to make this conference room into two rooms.”

Seneca Chiropractic also has the option of adding on to the back of the building. Baldini and Isabella own land behind the building, and they could expand its footprint up to 4,000 square feet, Baldini says.

Despite the rapid growth, Seneca Chiropractic currently has no plans to increase its staffing levels, according to Baldini. The practice employs four people in addition to its two owners. Three of those employees work at its headquarters.

The chiropractic firm also operates offices in Camillus and the village of Manlius. It leases 1,400 square feet in Camillus and 1,000 square feet in Manlius.

Isabella travels as needed to the Camillus and Clay locations. A third chiropractic doctor, David Stevens, works primarily in Manlius.

The new headquarters isn’t the sole reason behind Seneca Chiropractic’s growth, Baldini says. He also credits a recent focus on wellness.

“As opposed to how we used to just be acute back and neck pain, we’ve shifted toward a wellness paradigm including nutrition and weight loss,” he says. “With the expanded types of services, we’re seeing people who want to be healthier so they don’t have to go on arthritis and cholesterol medicine.”

The broader focus started when Seneca Chiropractic was still in its old building, Baldini says. But it gained muscle with the new location and its health-lecture room. For example, the practice used that room to host a lecture on how athletes should eat before a competition, according to Baldini. 

Contractor

Seneca Chiropractic dedicated its new headquarters to the general contractor in charge of building it, Andy Partis. He was the sole proprietor of AP Builders, which he ran from Cortland County, Baldini says.

Partis suffered a brain aneurism shortly after finishing the Seneca Chiropractic job, according to Baldini. Partis died a few days later at the age of 41, Baldini says.

“He was a great guy,” Baldini says. “He cared about our project. He went out of his way, made sure that we got exactly what we wanted.”