It’s the chain’s first “Moments” concept store in New York state
HORSEHEADS — Baskin-Robbins, which says it’s the world’s largest chain of specialty ice-cream shops, on July 12 unveiled a “Moments” concept store near Horseheads.
The new restaurant, located at 3317 Chambers Road in the town of Big Flats, is the first of its kind in New York state. Baskin-Robbins says the “Moments” store concept is designed to deliver on its commitment to giving customers “great flavors and memorable moments.”
The 2,700-square-foot Horseheads location showcases the brand’s U.S. “store of the future, with an atmosphere purposefully designed to make it easier than ever to connect with people over ice cream,” according to Baskin-Robbins news release.
Manish Patel, CEO of Bapa Ice Cream, LLC, is the franchisee for this new Baskin-Robbins restaurant. Krunal Patel is the franchisee and operator. The Patel family has been a franchisee of Dunkin’ locations in four states including the Dunkin’ store near Horseheads for more than 25 years. This marks the first Baskin-Robbins store for the Patel family, which has plans to open several others in the future, according to Baskin-Robbins, which is a unit of Dunkin’ Brands Group, Inc. (Nasdaq: DNKN).
The new Baskin-Robbins restaurant’s key elements include a modern design with bright colors; new ice cream dipping cabinets; a modernized menu including new items like chocolate-dipped bananas, individual Polar Pizza slices, ice cream bars, smoothie bars and hand-dipped waffle cones; and a custom wall mural featuring artwork to celebrate the key attributes of each local community. The restaurant also has more flexible and comfortable seating and upgraded digital menu boards, the release stated.
Open from 11 a.m. to 10 p.m. Monday through Sunday, the new Baskin-Robbins restaurant will employ about 12 people. It is located close to the Elmira/Corning Regional Airport.