UTICA, N.Y. — Mohawk Valley Health System (MVHS) announced it has appointed Caitlin McCann as marketing and communications manager.
McCann will help develop marketing goals, pricing strategies, promotional activities and branding, in consultation with marketing staff and MVHS departments, the health-care system said in a news release.
McCann was previously a communications specialist for MVHS, where she was responsible for developing and implementing marketing for the health-care organization, conducting outreach to various media outlets, and managing public events and social media. Before joining MVHS, McCann was general manager for her family business, Piggy Pats BBQ in Washington Mills. She also previously worked as a content media coordinator at CreateSpace in North Charleston, South Carolina.
McCann earned her bachelor’s degree in marketing and management, with a minor in economics, from Siena College.
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Photo credit: MVHS