Morse Manufacturing maps out its next 100 years

“We tried to do a lot this year,” Morse Manufacturing President Nate Andrews says. To celebrate the company’s centennial, the business held a number of events throughout the year including a large public celebration and dealer roundtable in August.

Morse Manufacturing also worked with the Onondaga Historical Association (OHA) to put together a 12-part series of videos on its website and worked on boosting its social-media presence.

“Our signature color of our product is all blue, but for this year we added a gold highlight to many of our products,” Andrews says, adding that he enjoyed seeing how much employees appreciated that little touch.

Heading into its 101st year, it’s no time to sit back and rest, according to Andrews. First up will be to embark on an internal strategy plan “to map out what our future is going to be.”

Part of that strategy, he says, will be to continue to focus on expanding the manufacturer’s international markets for its drum-handling equipment.

“We’re starting with Europe,” Andrews notes. The company began laying the groundwork this year, actually, and started working with several dealers in the United Kingdom. Morse Manufacturing should see the dividends from that work starting next year.

Once Morse is established in Europe, Andrews sees the company continuing to expand its network into the Middle East and Far East Asia, where there is a real demand for its products.

Along with gaining new customers in new markets, Morse Manufacturing is always continuing to look at product innovations.

“We certainly have our eye on the future,” Andrews says. “Once you lose that hunger, you’re dying. You’re not growing.”

The goal is to celebrate and hold onto the values that carried Morse through its first 100 years while continuing to innovate and grow.

Today, Morse Manufacturing employs 45 people, many of whom are part of multiple family generations to work for the third-generation family business.       

“We tried to do a lot this year,” Morse Manufacturing President Nate Andrews says. To celebrate the company’s centennial, the business held a number of events throughout the year including a large public celebration and dealer roundtable in August.

Morse Manufacturing also worked with the Onondaga Historical Association (OHA) to put together a 12-part series of videos on its website and worked on boosting its social-media presence.

“Our signature color of our product is all blue, but for this year we added a gold highlight to many of our products,” Andrews says, adding that he enjoyed seeing how much employees appreciated that little touch.

Heading into its 101st year, it’s no time to sit back and rest, according to Andrews. First up will be to embark on an internal strategy plan “to map out what our future is going to be.”

Part of that strategy, he says, will be to continue to focus on expanding the manufacturer’s international markets for its drum-handling equipment.

“We’re starting with Europe,” Andrews notes. The company began laying the groundwork this year, actually, and started working with several dealers in the United Kingdom. Morse Manufacturing should see the dividends from that work starting next year.

Once Morse is established in Europe, Andrews sees the company continuing to expand its network into the Middle East and Far East Asia, where there is a real demand for its products.

Along with gaining new customers in new markets, Morse Manufacturing is always continuing to look at product innovations.

“We certainly have our eye on the future,” Andrews says. “Once you lose that hunger, you’re dying. You’re not growing.”

The goal is to celebrate and hold onto the values that carried Morse through its first 100 years while continuing to innovate and grow.

Today, Morse Manufacturing employs 45 people, many of whom are part of multiple family generations to work for the third-generation family business.