ONONDAGA — Tynesia Matthews Jennings is striving to inject some compassion into home care with her new company, Loyalty Senior Care. She founded the business in March, giving it the mission to provide elderly and disabled individuals with home-care services like light housekeeping, meal preparation, reading, and errands. It also offers companion care — spending […]
ONONDAGA — Tynesia Matthews Jennings is striving to inject some compassion into home care with her new company, Loyalty Senior Care.
She founded the business in March, giving it the mission to provide elderly and disabled individuals with home-care services like light housekeeping, meal preparation, reading, and errands. It also offers companion care — spending time with solitary individuals who don’t have a spouse or child around to keep them company.
Jennings spent 12 years working as a home-care provider in Syracuse and North Carolina before deciding to start Loyalty Senior Care. She founded the agency because she felt she could give clients more empathy than they were receiving from other providers, she says.
“I know this is my passion, to work for the elderly,” she says. “I said maybe I should just come up with my own agency.
Growing her client base will be a lengthy process, according to Jennings. She plans to run print advertisements and visit senior fairs to publicize Loyalty Senior Care. And she tries to appear on Christian radio stations, she adds.
Those strategies follow advertising already placed in publications targeting Camillus and Solvay. Jennings also mailed postcard advertisements when she first opened Loyalty Senior Care.
That mailing is an example of how long it can take to build a client base for home care, according to Jennings. She says she is still fielding inquiries from people who received postcards, she says.
“They think, ‘We’ve got that information, but we don’t need it at this time,’ ” she says. “Then when they go in as children and are there with mom and dad all the time, they say, ‘Let’s get prices.’ ”
Learning about insurance coverage can also influence families to look into home care, Jennings adds.
“They think they have to come out-of-pocket for it,” she says. “What they don’t know is a lot of long-term-care insurance pays for these kinds of services.”
Loyalty Senior Care is headquartered in a 150-square-foot office leased at 2700 Bellevue Ave. in the town of Onondaga. Winkworth Properties Inc. is the landlord.
The agency currently has seven part-time employees. Jennings has the goal of growing to employ 30 part-time workers by June 2013.
That would allow Loyalty Senior Care to serve at least 50 clients at a time, Jennings estimates. She anticipates leasing additional space at 2700 Bellevue Ave. as necessary. However, she declined to share revenue projections for 2012 or exact growth estimates.
Eventually, Jennings also wants to expand her agency’s services. It currently does not offer medical care. Jennings would like the agency to become licensed to provide some home health-care services after it is established.
In the mean time, she plans to work with clients who feel they can’t afford home care. Loyalty Senior Care will negotiate new rates so clients who are short on cash can receive services, Jennings says.
“Why should people be at home and miserable and not comfortable?” she says. “You work something out so that it’s still affordable to them. You feel it in your heart if you turn someone down because they don’t have the money.”
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ONONDAGA — Tynesia Matthews Jennings is striving to inject some compassion into home care with her new company, Loyalty Senior Care.
She founded the business in March, giving it the mission to provide elderly and disabled individuals with home-care services like light housekeeping, meal preparation, reading, and errands. It also offers companion care — spending time with solitary individuals who don’t have a spouse or child around to keep them company.
Jennings spent 12 years working as a home-care provider in Syracuse and North Carolina before deciding to start Loyalty Senior Care. She founded the agency because she felt she could give clients more empathy than they were receiving from other providers, she says.
“I know this is my passion, to work for the elderly,” she says. “I said maybe I should just come up with my own agency.
Growing her client base will be a lengthy process, according to Jennings. She plans to run print advertisements and visit senior fairs to publicize Loyalty Senior Care. And she tries to appear on Christian radio stations, she adds.
Those strategies follow advertising already placed in publications targeting Camillus and Solvay. Jennings also mailed postcard advertisements when she first opened Loyalty Senior Care.
That mailing is an example of how long it can take to build a client base for home care, according to Jennings. She says she is still fielding inquiries from people who received postcards, she says.
“They think, ‘We’ve got that information, but we don’t need it at this time,’ ” she says. “Then when they go in as children and are there with mom and dad all the time, they say, ‘Let’s get prices.’ ”
Learning about insurance coverage can also influence families to look into home care, Jennings adds.
“They think they have to come out-of-pocket for it,” she says. “What they don’t know is a lot of long-term-care insurance pays for these kinds of services.”
Loyalty Senior Care is headquartered in a 150-square-foot office leased at 2700 Bellevue Ave. in the town of Onondaga. Winkworth Properties Inc. is the landlord.
The agency currently has seven part-time employees. Jennings has the goal of growing to employ 30 part-time workers by June 2013.
That would allow Loyalty Senior Care to serve at least 50 clients at a time, Jennings estimates. She anticipates leasing additional space at 2700 Bellevue Ave. as necessary. However, she declined to share revenue projections for 2012 or exact growth estimates.
Eventually, Jennings also wants to expand her agency’s services. It currently does not offer medical care. Jennings would like the agency to become licensed to provide some home health-care services after it is established.
In the mean time, she plans to work with clients who feel they can’t afford home care. Loyalty Senior Care will negotiate new rates so clients who are short on cash can receive services, Jennings says.
“Why should people be at home and miserable and not comfortable?” she says. “You work something out so that it’s still affordable to them. You feel it in your heart if you turn someone down because they don’t have the money.”
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ONONDAGA — Tynesia Matthews Jennings is striving to inject some compassion into home care with her new company, Loyalty Senior Care. She founded the business in March, giving it the mission to provide elderly and disabled individuals with home-care services like light housekeeping, meal preparation, reading, and errands. It also offers companion care — spending […]
ONONDAGA — Tynesia Matthews Jennings is striving to inject some compassion into home care with her new company, Loyalty Senior Care.
She founded the business in March, giving it the mission to provide elderly and disabled individuals with home-care services like light housekeeping, meal preparation, reading, and errands. It also offers companion care — spending time with solitary individuals who don’t have a spouse or child around to keep them company.
Jennings spent 12 years working as a home-care provider in Syracuse and North Carolina before deciding to start Loyalty Senior Care. She founded the agency because she felt she could give clients more empathy than they were receiving from other providers, she says.
“I know this is my passion, to work for the elderly,” she says. “I said maybe I should just come up with my own agency.
Growing her client base will be a lengthy process, according to Jennings. She plans to run print advertisements and visit senior fairs to publicize Loyalty Senior Care. And she tries to appear on Christian radio stations, she adds.
Those strategies follow advertising already placed in publications targeting Camillus and Solvay. Jennings also mailed postcard advertisements when she first opened Loyalty Senior Care.
That mailing is an example of how long it can take to build a client base for home care, according to Jennings. She says she is still fielding inquiries from people who received postcards, she says.
“They think, ‘We’ve got that information, but we don’t need it at this time,’ ” she says. “Then when they go in as children and are there with mom and dad all the time, they say, ‘Let’s get prices.’ ”
Learning about insurance coverage can also influence families to look into home care, Jennings adds.
“They think they have to come out-of-pocket for it,” she says. “What they don’t know is a lot of long-term-care insurance pays for these kinds of services.”
Loyalty Senior Care is headquartered in a 150-square-foot office leased at 2700 Bellevue Ave. in the town of Onondaga. Winkworth Properties Inc. is the landlord.
The agency currently has seven part-time employees. Jennings has the goal of growing to employ 30 part-time workers by June 2013.
That would allow Loyalty Senior Care to serve at least 50 clients at a time, Jennings estimates. She anticipates leasing additional space at 2700 Bellevue Ave. as necessary. However, she declined to share revenue projections for 2012 or exact growth estimates.
Eventually, Jennings also wants to expand her agency’s services. It currently does not offer medical care. Jennings would like the agency to become licensed to provide some home health-care services after it is established.
In the mean time, she plans to work with clients who feel they can’t afford home care. Loyalty Senior Care will negotiate new rates so clients who are short on cash can receive services, Jennings says.
“Why should people be at home and miserable and not comfortable?” she says. “You work something out so that it’s still affordable to them. You feel it in your heart if you turn someone down because they don’t have the money.”
