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Jefferson County's hotel occupancy rate rises in September

By Journal Staff


Hotels in Jefferson County were slightly fuller in September compared to a year ago, according to a recent report.

The hotel occupancy rate (rooms sold as a percentage of rooms available) in the county rose 1.7 percent to 64.6 percent in September from 63.5 percent in the year-ago month, according to STR, a Tennessee–based hotel market data and analytics company. It’s the second straight monthly increase in Jefferson County’s occupancy rate.

Revenue per available room (RevPar), a key industry indicator that measures how much money hotels are bringing in per available room, jumped 6.1 percent to $64.66 this September from $60.95 in September 2016. 

Average daily rate (or ADR), which represents the average rental rate for a sold room, increased 4.3 percent to $100.11 in September from $95.97 a year earlier. 

Year to date, Jefferson County’s occupancy rate is down 1.7 percent to 53.7 percent compared to the same period in 2016, while its RevPar is up 0.7 percent to $53.08. The county’s ADR has risen 2.5 percent year to date to $98.77, according to STR.         


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