WATERTOWN, N.Y. — Jefferson County hotels welcomed slightly fewer overnight guests in in May, as two other key business indicators were mixed during the month. The hotel-occupancy rate (rooms sold as a percentage of rooms available) in the North Country’s most populated county slipped 2.7 percent to 48.9 percent in the fifth month of 2025, […]
WATERTOWN, N.Y. — Jefferson County hotels welcomed slightly fewer overnight guests in in May, as two other key business indicators were mixed during the month.
The hotel-occupancy rate (rooms sold as a percentage of rooms available) in the North Country’s most populated county slipped 2.7 percent to 48.9 percent in the fifth month of 2025, compared to a year prior, according to STR, a Tennessee–based hotel market data and analytics company. Year to date through May, occupancy was down 5.4 percent to 41.8 percent.
Revenue per available room (RevPar), a key industry gauge that measures how much money hotels are bringing in per available room, edged down 1.5 percent in Jefferson County to $56.88 in May, compared to May 2024. In the first five months of the year, RevPar fell 5.1 percent to $46.58.
The average daily rate (ADR), which represents the average rental rate for a sold room, inched up 1.2 percent to $116.33 in May from the same month in 2024, per STR. Year to date through May 31, ADR was up 0.3 percent to $111.51
