WATERTOWN— Hotels in Jefferson County saw more guests in December compared to a year ago, per a recent report. The hotel occupancy rate (rooms sold as a percentage of rooms available) in the county rose 2.1 percent to 35.4 percent in December from 34.7 percent in the year-prior month, according to STR, a Tennessee–based hotel […]
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WATERTOWN— Hotels in Jefferson County saw more guests in December compared to a year ago, per a recent report.
The hotel occupancy rate (rooms sold as a percentage of rooms available) in the county rose 2.1 percent to 35.4 percent in December from 34.7 percent in the year-prior month, according to STR, a Tennessee–based hotel market data and analytics company. For the full-year 2018, Jefferson County’s occupancy rate was up 2.3 percent to 53.6 percent.
Revenue per available room (RevPAR), a key industry indicator that measures how much money hotels are bringing in per available room, jumped 6.1 percent to $31.95 in December from $30.12 in December 2017. For all of 2018, the county’s RevPAR rose 3 percent to $52.35.
Average daily rate (or ADR), which represents the average rental rate for a sold room, increased 3.9 percent in Jefferson County to $90.28 in December from $86.86 a year earlier, per STR. The county’s ADR was up 0.7 percent for the entire year to $97.64.