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Jefferson County hotel occupancy rate rises more than 6 percent in June

By Journal Staff


WATERTOWN— Hotels in Jefferson County were fuller in June compared to a year ago, continuing a long string of monthly occupancy increases, according to a recent report.

The hotel occupancy rate (rooms sold as a percentage of rooms available) in the county rose 6.1 percent to 61.9 percent in June from 58.3 percent in the year-prior month, according to STR, a Tennessee–based hotel market data and analytics company. It was the 11th consecutive month in which Jefferson County’s occupancy rate increased. Through the first six months of 2018, the occupancy rate was up 8.6 percent to 47.9 percent.

Revenue per available room (RevPAR), a key industry indicator that measures how much money hotels are bringing in per available room, increased 7.4 percent to $60.89 in June from $56.67 in June 2017. Jefferson County’s RevPAR has also gained 11 months in a row. Year to date through June, the county’s RevPAR was up 9.3 percent to $43.19.

Average daily rate (or ADR), which represents the average rental rate for a sold room, edged up 1.2 percent to $98.40 in June from $97.21 a year earlier, per STR. Jefferson County’s ADR is up 0.6 percent year to date to $90.15.  

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