WATERTOWN — Hotels in Jefferson County welcomed fewer guests in April than in the year-earlier month, according to a new report.
The hotel occupancy rate (rooms sold as a percentage of rooms available) in the county declined 4.2 percent to 46.1 percent in April from 48.1 percent a year ago, according to STR, a Tennessee–based hotel market data and analytics company. It was the fourth straight month in which the county’s occupancy rate declined.
Revenue per available room (RevPar), a key industry gauge that measures how much money hotels are bringing in per available room, slipped 1.3 percent to $40.38 in April from $40.91 in April 2018. Jefferson County’s RevPar also fell in each of the first three months of this year.
Average daily rate (or ADR), which represents the average rental rate for a sold room, rose 3 percent to $87.60 in April from $85.01 a year prior. It was the sixth consecutive month in which the county’s ADR rose.