WATERTOWN, N.Y. — Just under one out of two Jefferson County hotel rooms, on average, were occupied in September as the coronavirus pandemic continued, according to a recent report.
The hotel occupancy rate (rooms sold as a percentage of rooms available) in the county reached 47.9 percent in September, off 15.9 percent from September 2019. It was the smallest percentage decline in occupancy in seven months amid the COVID-19 crisis, which has hammered the hospitality industry, according to STR, a Tennessee–based hotel market data and analytics company. Year to date, hotel occupancy in the county is down 32.5 percent to 36.9 percent.
Jefferson County’s revenue per available room (RevPar), a key industry gauge that measures how much money hotels are bringing in per available room was $45.22 in September, down 21.7 percent from year-ago levels. Through the first three quarters of this year, RevPar was down 39 percent to $34.39.
Average daily rate (or ADR), which represents the average rental rate for a sold room, was $94.34 in September, down 7 percent from a year prior. Year to date, ADR was off almost 10 percent to $93.16.