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Jefferson County hotel occupancy rate dips 2.5 percent in October

By Journal Staff


WATERTOWN — Hotels in Jefferson County were slightly less full in October than in the year-prior month, according to a recent report.

The hotel occupancy rate (rooms sold as a percentage of rooms available) in the county declined 2.5 percent to 57.3 percent in October, according to STR, a Tennessee–based hotel market data and analytics company. It was the third straight monthly decrease in occupancy. Year to date, hotel occupancy in the county was down 0.9 percent to 55.1 percent. 

Revenue per available room (RevPar), a key industry gauge that measures how much money hotels are bringing in per available room rose 1.2 percent to $55.67 in October. Through the first 10 months of the year, the county’s RevPar increased 2.5 percent to $56.37.

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