WATERTOWN — Hotels in Jefferson County posted another rebound in occupancy in July compared to the prior two months as the coronavirus pandemic continues, according to a new report.
The hotel occupancy rate (rooms sold as a percentage of rooms available) in the county reached 46.8 percent in July, up from 33.8 percent in June and 23 percent in May. But occupancy was still down nearly 37 percent from July 2019 as the travel and leisure industry continues to be pinched by the pandemic, according to STR, a Tennessee–based hotel market data and analytics company.
Jefferson County’s revenue per available room (RevPar), a key industry gauge that measures how much money hotels are bringing in per available room rebounded to $48.03 in July from $28.12 in June and $17.29 in May but was off nearly 45 percent from year-ago levels.
Average daily rate (or ADR), which represents the average rental rate for a sold room, was $102.67 in July, up from $83.25 in June and $75.30 in May, but still down almost 13 percent from a year prior.