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Ithaca’s Boyce Thompson Institute updates logo, marks a century of operation

By Journal Staff (news@cnybj.com)

Date:

ITHACA, N.Y. — The Boyce Thompson Institute (BTI) of Ithaca, a plant biology and life-sciences research institution, recently announced it has a new logo as it celebrates a century of operation.

The rebranding reflects BTI’s “ongoing commitment to pioneering scientific discovery and its vision for the future,” per its announcement.

“As we enter our 100th year, it was important to us to develop a logo that symbolizes both our rich history and our forward-thinking approach to research,” Silvia Restrepo, the newly appointed president of BTI, said in a release. 

The rebranding was led by Brandmint, a Rochester–based advertising agency.

The new logo is an “expression of BTI’s deep connection to nature,” including shades of green that “symbolize the Institute’s dedication” to food security and environmental sustainability in agriculture, the release stated. 

The Institute went on to say, “At the heart of the design is a symbol of plant science, intertwined in a way that acknowledges the diversity of BTI’s research fields and its collaborative approach to science.”

Opened in 1924, the Boyce Thompson Institute says its scientists conduct investigations into fundamental plant and life-sciences research with goals of increasing food security, improving environmental sustainability in agriculture, and making discoveries that will enhance human health. 

BTI is an independent nonprofit research institute affiliated with Cornell University.