AUBURN — Image Agent, an Auburn–based creative and design-service agency, has launched FLX Wraps, which it’s describing as a new division. The firm operates at 26 Osborne St. in Auburn. FLX Wraps provides graphics for vehicles, such as company vans or personal vehicles. FLX is short for Finger Lakes. Image Agent can […]
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AUBURN — Image Agent, an Auburn–based creative and design-service agency, has launched FLX Wraps, which it’s describing as a new division.
The firm operates at 26 Osborne St. in Auburn.
FLX Wraps provides graphics for vehicles, such as company vans or personal vehicles. FLX is short for Finger Lakes.
Image Agent can handle the work “in-house,” says Brian Redfield, the firm’s sole owner.
“It’s a seamless service that we can provide,” he says.
Redfield spoke with CNYBJ on April 8.
Image Agent started considering the FLX Wrap service near the end of 2014.
“It just seemed the right time with the signs and with spring coming along,” he adds.
The company created a website totally dedicated to FLX Wraps, on which it describes the division as “the premier large-format graphics and vehicle wrap specialists in Cayuga County.”
Image Agent may consider launching additional visual services using the FLX brand, says Redfield.
Besides its vehicle-wrapping division, Image Agent also offers branding assistance for companies through logo and graphic design, brand and social-media marketing, website development, and ecommerce assistance.
The services could include production of business cards and brochures.
Image Agent also produces displays and signs with an eco-solvent, large-format printer.
“So basically we can print to adhesive vinyl, banner material, canvas … a lot of different materials can go through the printer,” says Redfield.
About Image Agent
Founded in 2007, Redfield first operated his company in a small space in Port Byron and grew its client base before moving to its current location in Auburn in early 2013.
The small business has four employees, including Redfield. The employee count includes one part-time worker, he says.
He doesn’t anticipate adding any new employees in 2015, but “it depends on how the business progresses.”
Image Agent leases the space from Dave Seneca, manager at Auburn Furniture Service Inc. located next door to Image Agent, Redfield says.
He declined to disclose his firm’s revenue information and any projections for 2015, saying only that Image Agent’s revenue has “increased each year.”
The company started serving a large client for whom it produced “a lot” of signs, which helped grow its revenue in 2014, he says. Image Agent is also in discussions with another client that could be a “game changer” for his firm’s sales.
Image Agent services mostly commercial clients and currently has between 80 and 90 clients. They include Pango Mobile Parking, which services the city of Auburn; Kohilo Wind, LLC of Jordan; and TerikTech Corp., an Auburn–based, audio-video installation company.
Image Agent handled a van wrap for TerikTech, according to the Image Agent website.
The firm doesn’t advertise. It services mostly “referral-based” clients and repeat customers as well, according to Redfield.
Redfield, a Cortland native, started the business because he had been handling freelance jobs in the same field while living on Long Island.
When he and his wife returned to Central New York, he was having trouble finding “the type of opportunity he was looking for” in the design industry.
“I decided to open my own company,” he says. “It was … a natural progression.”
Redfield graduated from Cortland High School in 1998 before earning an associate degree in communications at Herkimer in 2000. He went on to earn his bachelor’s degree in multimedia and design from Briarcliffe College on Long Island in 2004.
