SYRACUSE — Eric Mower + Associates has rebranded, trimming the name down to Mower. Eric Mower, who founded the advertising agency in 1968, will continue to serve as chairman and CEO. “The agency’s name has changed but my role has not; I’ll continue to serve as the company’s chairman and chief executive officer and continue […]
SYRACUSE — Eric Mower + Associates has rebranded, trimming the name down to Mower.
Eric Mower, who founded the advertising agency in 1968, will continue to serve as chairman and CEO. “The agency’s name has changed but my role has not; I’ll continue to serve as the company’s chairman and chief executive officer and continue to delegate increasing levels of responsibility to the firm’s most seasoned, most trusted senior professionals across the organization. The goal is to assure continuity and another 50 years of success,” he tells CNYBJ in an email.
The firm has designed a new logo for the new name. Presented in uppercase letters, in a custom, sans serif typeface, “Mower” will be seen in different bright colors. The primary color will be magenta, says Stephanie Crockett, SVP and managing director of Mower’s Syracuse office, but it will also be presented in nearly neon shades of other colors as well, plus charcoal.
A company release said the new look “is a refreshed brand that reflects a sharpened strategic focus and energized commitment to creative solutions to fuel its clients’ growth.”
Crockett says the new brand is more culturally reflective, noting it includes the word “we.” As Crockett puts it, “together we’re all Mower.” Plus, she says, Eric Mower and Associates “felt a little bit like a law firm from the 1980s.”
The design was one of dozens considered by the ad agency and was worked on by people at all nine Mower offices, she says.
It is also part of the Syracuse–based firm’s 50th anniversary.
Since the 1970s, the ad agency has gone through eight logos before this latest iteration. Once known as Silverman & Mower, the company has been Eric Mower and Associates since 1980.
The largest advertising firm in Central New York, measured by local employees, according to Business Journal News Network research, Mower traces its roots back to 1968 when Eric Mower opened a four-person office in Syracuse. As the company has grown, it has always had its headquarters in Syracuse, Crockett says. It’s currently located on West Jefferson Street in Armory Square.
Today, Mower has offices in New York City, Atlanta, Boston, Charlotte, North Carolina; Cincinnati; Buffalo; Rochester; Albany, and Syracuse with 175 employees, including 75 in Syracuse, according to Crockett.
Mower generated more than $192 million in capitalized billings in 2017, the firm says.
The advertising agency has created some memorable ad campaigns and branding over the years, Crockett says, pointing to Crouse Health, which has been a client of the firm for some 30 years. Mower created the “Take me to Crouse” campaign, she says, and the hospital’s current “Carepassion” slogan.
Mower coined “CenterState CEO” when the Greater Syracuse Chamber of Commerce merged with the Metropolitan Development Agency. More recently, the firm redesigned the logo for Loretto using a custom-designed typeface, as it did on its own rebranding.
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SYRACUSE — Eric Mower + Associates has rebranded, trimming the name down to Mower.
Eric Mower, who founded the advertising agency in 1968, will continue to serve as chairman and CEO. “The agency’s name has changed but my role has not; I’ll continue to serve as the company’s chairman and chief executive officer and continue to delegate increasing levels of responsibility to the firm’s most seasoned, most trusted senior professionals across the organization. The goal is to assure continuity and another 50 years of success,” he tells CNYBJ in an email.
The firm has designed a new logo for the new name. Presented in uppercase letters, in a custom, sans serif typeface, “Mower” will be seen in different bright colors. The primary color will be magenta, says Stephanie Crockett, SVP and managing director of Mower’s Syracuse office, but it will also be presented in nearly neon shades of other colors as well, plus charcoal.
A company release said the new look “is a refreshed brand that reflects a sharpened strategic focus and energized commitment to creative solutions to fuel its clients’ growth.”
Crockett says the new brand is more culturally reflective, noting it includes the word “we.” As Crockett puts it, “together we’re all Mower.” Plus, she says, Eric Mower and Associates “felt a little bit like a law firm from the 1980s.”
The design was one of dozens considered by the ad agency and was worked on by people at all nine Mower offices, she says.
It is also part of the Syracuse–based firm’s 50th anniversary.
Since the 1970s, the ad agency has gone through eight logos before this latest iteration. Once known as Silverman & Mower, the company has been Eric Mower and Associates since 1980.
The largest advertising firm in Central New York, measured by local employees, according to Business Journal News Network research, Mower traces its roots back to 1968 when Eric Mower opened a four-person office in Syracuse. As the company has grown, it has always had its headquarters in Syracuse, Crockett says. It’s currently located on West Jefferson Street in Armory Square.
Today, Mower has offices in New York City, Atlanta, Boston, Charlotte, North Carolina; Cincinnati; Buffalo; Rochester; Albany, and Syracuse with 175 employees, including 75 in Syracuse, according to Crockett.
Mower generated more than $192 million in capitalized billings in 2017, the firm says.
The advertising agency has created some memorable ad campaigns and branding over the years, Crockett says, pointing to Crouse Health, which has been a client of the firm for some 30 years. Mower created the “Take me to Crouse” campaign, she says, and the hospital’s current “Carepassion” slogan.
Mower coined “CenterState CEO” when the Greater Syracuse Chamber of Commerce merged with the Metropolitan Development Agency. More recently, the firm redesigned the logo for Loretto using a custom-designed typeface, as it did on its own rebranding.
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SYRACUSE — Eric Mower + Associates has rebranded, trimming the name down to Mower. Eric Mower, who founded the advertising agency in 1968, will continue to serve as chairman and CEO. “The agency’s name has changed but my role has not; I’ll continue to serve as the company’s chairman and chief executive officer and continue […]
SYRACUSE — Eric Mower + Associates has rebranded, trimming the name down to Mower.
Eric Mower, who founded the advertising agency in 1968, will continue to serve as chairman and CEO. “The agency’s name has changed but my role has not; I’ll continue to serve as the company’s chairman and chief executive officer and continue to delegate increasing levels of responsibility to the firm’s most seasoned, most trusted senior professionals across the organization. The goal is to assure continuity and another 50 years of success,” he tells CNYBJ in an email.
The firm has designed a new logo for the new name. Presented in uppercase letters, in a custom, sans serif typeface, “Mower” will be seen in different bright colors. The primary color will be magenta, says Stephanie Crockett, SVP and managing director of Mower’s Syracuse office, but it will also be presented in nearly neon shades of other colors as well, plus charcoal.
A company release said the new look “is a refreshed brand that reflects a sharpened strategic focus and energized commitment to creative solutions to fuel its clients’ growth.”
Crockett says the new brand is more culturally reflective, noting it includes the word “we.” As Crockett puts it, “together we’re all Mower.” Plus, she says, Eric Mower and Associates “felt a little bit like a law firm from the 1980s.”
The design was one of dozens considered by the ad agency and was worked on by people at all nine Mower offices, she says.
It is also part of the Syracuse–based firm’s 50th anniversary.
Since the 1970s, the ad agency has gone through eight logos before this latest iteration. Once known as Silverman & Mower, the company has been Eric Mower and Associates since 1980.
The largest advertising firm in Central New York, measured by local employees, according to Business Journal News Network research, Mower traces its roots back to 1968 when Eric Mower opened a four-person office in Syracuse. As the company has grown, it has always had its headquarters in Syracuse, Crockett says. It’s currently located on West Jefferson Street in Armory Square.
Today, Mower has offices in New York City, Atlanta, Boston, Charlotte, North Carolina; Cincinnati; Buffalo; Rochester; Albany, and Syracuse with 175 employees, including 75 in Syracuse, according to Crockett.
Mower generated more than $192 million in capitalized billings in 2017, the firm says.
The advertising agency has created some memorable ad campaigns and branding over the years, Crockett says, pointing to Crouse Health, which has been a client of the firm for some 30 years. Mower created the “Take me to Crouse” campaign, she says, and the hospital’s current “Carepassion” slogan.
Mower coined “CenterState CEO” when the Greater Syracuse Chamber of Commerce merged with the Metropolitan Development Agency. More recently, the firm redesigned the logo for Loretto using a custom-designed typeface, as it did on its own rebranding.
