DAWN S. MCWILLIAMS has been appointed director of marketing and communications at the Martin J. Whitman School of Management at Syracuse University, effective Feb. 15. She brings 30 years of higher-education experience from various colleges and universities in New York state. McWilliams recently served as director of marketing and communications at Cornell University’s College of Engineering, where she had been since 2011. Prior to that, she was the executive director for marketing and communications at the University of Rochester’s William E. Simon School of Business. Her track record of success at the two universities included managing the strategic marketing and communications functions, developing high-performing teams, managing high-level public relations campaigns, and integrating the brands and concepts worldwide. In addition, McWilliams has sat on Cornell Engineering’s Diversity & Inclusion Internal Advisory group and brings strong leadership skills. She has a bachelor’s degree in fine arts, as well as an MBA from the Rochester Institute of Technology.