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Crockett selected for CNYSME Crystal Ball Award

By Eric Reinhardt


Stephanie Crockett, president and COO of Syracuse–based Mower, an advertising, marketing, and public-relations agency, will be the 46th recipient of the annual Crystal Ball Award, presented by the Central New York Sales & Marketing Executives. (PHOTO CREDIT: CNYSME)

SYRACUSE — Stephanie Crockett, president and COO of Mower, will be the 46th recipient of the Central New York Sales & Marketing Executives (CNYSME) annual Crystal Ball Award.

Mower is an advertising, marketing, and public-relations agency headquartered inside the Jefferson Clinton Commons at 211 W. Jefferson St. in Syracuse. The agency has offices across the nation. 

Crockett calls it an “honor” to be selected as the recipient of the next Crystal Ball Award.

“Being in the same company as incredible leaders in our community including Laura Serway, Ray Halbritter and of course my mentor, Eric Mower, is truly humbling. I served on the CNYSME board early in my career and am so happy to see this organization continue to celebrate and promote our exciting industry,” Crockett tells CNYBJ in an email.

CNYSME will present the award during the annual Crystal Ball and Sales & Marketing Excellence Awards presentation and celebration, which is set for May 18, 2023, at the Marriott Syracuse Downtown.

“If there is a continuing thread over 46 years of CNYSME’s Crystal Ball Awards, it is the recognition of one, exceptional individual each year who strives to make our Central New York Community a far better place to live and to work. Quite appropriately, this year the recognition goes to Stephanie Crockett in light of her notable professional accomplishment and her engaged civic leadership,” Eric Mower, chairman and CEO of Mower, and himself a 1984 Crystal Ball Award recipient, said in a CNYSME release. “Stephanie is inspirational. She aspires to excellence in all she does and, in doing so, she engenders ambition in others. That is evidenced by the tangible, beneficial impact she has every day with her clients and co-workers as well as numerous area organizations including United Way of Central New York, Landmark Theatre and CenterState CEO among others. I salute CNYSME on their well-considered selection and I salute Stephanie Crockett on her well-deserved recognition.”

In her work duties, Crockett is responsible for growth, planning, culture, and leading all external activities of the Mower agency. She also leads the client-leadership team at Mower as well as the agency’s energy & sustainability practice. 

Drawing on her 25 years in marketing and communications, Crockett has led complex marketing communications for key clients including National Grid, Turning Stone Resort Casino, Crouse Health, Community Bank, the New York State Energy Research & Development Authority, FirstEnergy, Exelon, Avangrid, LG, and Bausch & Lomb.

“An enduring symbol of the organization’s mission,” the CNYSME annually awards the Crystal Ball to a local businessperson or group of businesspeople in recognition of their contributions to the sales and marketing profession and for their endeavors in the areas of community development and support.

The criteria for Crystal Ball recognition includes but is not limited to: a person whose visibility impacts the progress and prosperity of Central New York, a leader who demonstrates commitment to superior quality and professionalism, a person who fosters excellence in their industry, local involvement in community and civic organizations, and demonstrates and practices an appreciation of the sales and marketing industry.

Recent past CNYSME Crystal Ball recipients include Ed Riley of Brine Wells Development/Marriott Syracuse Downtown in 2022; Laura Serway, philanthropist and former owner of Laci’s Tapas Bar in 2021; Mark Re of Howard Hanna Real Estate Services in 2019; Howard Dolgon, owner, president, CEO, and team governor of the Syracuse Crunch minor-league hockey team in 2014; and Peter Belyea, president of CXtec and TERACAI in 2013.

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