ITHACA, N.Y. — CFCU Community Credit Union recently announced a strategic partnership with Brandmint — a Rochester–based full-service marketing agency, which has an Ithaca office — to enhance marketing efforts and foster growth opportunities for the Ithaca–based credit union.
“Brandmint’s extensive experience in marketing, advertising, and public relations, coupled with their deep roots in Ithaca and Tompkins County make them a natural partner to help us further our mission and connect with new and existing members,” CFCU Chief Production Officer Bill Crane said in a news release announcing the partnership. “We look forward to leveraging their expertise to expand our presence and impact.”
CFCU has 14 branches and serves nearly 80,000 members across a seven-county region.
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In collaboration with CFCU’s existing marketing and branding partner, Adrenaline (a brand-experience company specializing in financial institutions), Brandmint (which specializes in strategic planning, content creation, and advertising solutions) will focus on executing and implementing CFCU’s branding and marketing campaigns to elevate brand awareness and engagement.
“We are excited to join forces with Brandmint and look forward to seeing the results of this strategic collaboration,” CFCU Senior VP of Marketing and Sales Beth Putnam said.
CFCU, founded in 1953, serves Cayuga, Cortland, Madison, Onondaga, Ontario, Seneca, and Tompkins counties.
