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Cayuga Strategic Solutions names Broadwell new CEO

By Eric Reinhardt (ereinhardt@cnybj.com)

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Bradly Broadwell
Bradly Broadwell is the new CEO of Cayuga Strategic Solutions (CSS) in Auburn. CSS is a joint venture of the Cayuga County Chamber of Commerce and the Cayuga Economic Development Agency (CEDA). (Photo credit: Cayuga Strategic Solutions)

AUBURN, N.Y. — Cayuga Strategic Solutions (CSS) has announced Bradly Broadwell as its new CEO.

CSS is a joint venture of the Cayuga County Chamber of Commerce and the Cayuga Economic Development Agency (CEDA).

Broadwell, who previously served as executive director of the Fulton Community Development Agency, started his new duties April 27, Devon Roblee, marketing manager for CEDA, tells CNYBJ in an email.

He succeeds Tracy Verrier, who announced last August she was leaving the organization for a new job, Roblee adds.

Broadwell brings to the CEO role more than 30 years of economic-development experience at the local, state, and federal levels, CSS said. He has roots in Cayuga County and has managed federal and state labor programs in the county.

His previous experience includes economic-development leadership or consulting work in North Carolina, Maryland, and Vermont. He’s also worked in the federal government at the U.S. Department of Commerce and overseas in Tokyo, Hong Kong, and Mongolia, per the CSS announcement.

“There are many people that are concerned about the uncertainty in our economy,” Broadwell said. “Families are struggling, companies are looking for a reliable, committed workforce, markets have fallen, financing has become harder to find, and inflation continues to have a dramatic influence on our daily decisions. I am pleased to have come on board and see this as an opportunity to work with outstanding professionals to find opportunity in the economic struggle. Cayuga Strategic Solutions will continue to look for new ways and solutions to current issues to stabilize and grow Cayuga County’s current workforce of 27,478 people working across 1,696 businesses.”

Broadwell has a bachelor’s degree from the University of Massachusetts and is a certified practitioner through the Smart Cities Academy.

Broadwell and his family have been a part of Northern Cayuga County for more than 50 years, CSS said. He volunteers as a member of the NOAA Lake Ontario National Marine Sanctuary Advisory Council and the Town of Sterling and Village of Fair Haven waterfront advisory committee.

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