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Broome County hotels see continued business rebound in April

By Journal Staff (news@cnybj.com)

Date:

BINGHAMTON, N.Y. — Broome County hotels again saw a big bounce back in guests in April compared to the year-prior month amid the continuing, but receding, coronavirus pandemic, according to a new report.

The hotel occupancy rate (rooms sold as a percentage of rooms available) in the county jumped 86.1 percent to 47.6 percent in April, according to STR, a Tennessee–based hotel market-data and analytics company. It was just the second monthly increase in occupancy in the county since January 2020.

Broome County’s revenue per available room (RevPar), a key industry gauge that measures how much money hotels are bringing in per available room, rocketed up nearly 125 percent to $37.76. 

Average daily rate (or ADR), which represents the average rental rate for a sold room, increased 20.8 percent to $79.27 in April. 

The strong April 2021 hotel-occupancy report follows the March result when occupancy rose 38.5 percent from a year prior. These are the first two months in which the year-over-year comparisons were to a month affected significantly by the COVID crisis. The prior 12 reports each featured double-digit declines in occupancy as the comparisons were to a pre-pandemic month.

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