Hotels in Broome County saw more overnight guests in October compared to a year ago, according to a recent report. The hotel occupancy rate (rooms sold as a percentage of rooms available) in the county rose 4.5 percent to 60.4 percent in October from 57.8 percent in the year-ago month, according to STR, a Tennessee–based […]
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Hotels in Broome County saw more overnight guests in October compared to a year ago, according to a recent report.
The hotel occupancy rate (rooms sold as a percentage of rooms available) in the county rose 4.5 percent to 60.4 percent in October from 57.8 percent in the year-ago month, according to STR, a Tennessee–based hotel market data and analytics company. It was the sixth straight month in which Broome County’s occupancy rate increased. Year to date, the county’s occupancy rate edged up 2.5 percent to 57.7 percent from 56.3 percent in the year-earlier period.
Revenue per available room (RevPAR), a key industry indicator that measures how much money hotels are bringing in per available room, increased 6.7 percent to $54.43 this October from $51.01 in October 2016. Year to date, Broome County’s RevPAR was up 3.1 percent to $52.06 from $50.49 in the same period in 2016.
Average daily rate (or ADR), which represents the average rental rate for a sold room, rose 2.1 percent to $90.08 from $88.20 a year earlier, per STR. Year to date, Broome County’s ADR was up 0.6 percent to $90.16 from $89.65 a year prior.