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People news: BeerBoard names Hirmas VP of research & development

By Journal Staff (


James Hirmas
James Hirmas (Photo credit: BeerBoard)

SYRACUSE, N.Y. — BeerBoard, a Syracuse–based provider of technology to measure beer sales at bars and restaurants, announced it has named James Hirmas as its VP of research and development.

 Hirmas previously co-founded JHC Technology, which assisted large commercial enterprises, nonprofits, and private-sector organizations to transition datacenter operations, IT strategy, and software development to the cloud. JHC Technology was sold to Effectual in 2019, where Hirmas most recently served as a senior VP.

 Hirmas is a veteran of the U.S. Army, serving from 2000-2003 as an electronic-warfare signal intelligence analyst.

 “We are thrilled to welcome James Hirmas to the BeerBoard team,” BeerBoard Founder and CEO Mark Young said in a release. “James brings a strong background in systems and integrators. As we continue to grow our partnerships with retailers, brewers and distributors alike, James will be instrumental in helping us grow our cutting-edge technology within the industry.”

With more than 20 years of experience, Hirmas is a respected leader within the IT field, Beer Board said. He helped lead the re-design and implementation of, the first federal public-facing website built on Amazon Web Services (AWS).

At BeerBoard, Hirmas will work to strengthen capabilities within its IT infrastructure and systems integrations.

BeerBoard’s clients include Buffalo Wild Wings, Hooters, Twin Peaks, WingHouse, and Mellow Mushroom. The Syracuse firm also partners with major brewers including Lagunitas, Heineken, Diageo, Yuengling, New Belgium, Shiner, Stone, and Pabst.


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