ALISSA PELUSO recently joined Pinckney Hugo Group, a full-service marketing-communications firm, as an assistant social-media strategist. She is responsible for creating and monitoring content for national, regional, and local companies. Her goal is to increase brand awareness, brand engagement, and revenue. Peluso has a bachelor’s degree in public relations, with a minor in communication and rhetorical studies, from the S.I. Newhouse School of Public Communications at Syracuse University. She also has an associate degree in communication from Onondaga Community College.