ITHACA, N.Y. — An Ithaca–area provider of fitness equipment and gym-facility design, installation, and maintenance services is now under new ownership. Advantage Sport & Fitness, Inc. (ASF) recently announced it has been acquired by The Amenity Collective, based in Owings Mills, Maryland. The Amenity Collective is a provider of full-service facilities management across the fitness, […]
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Advantage Sport & Fitness, Inc. (ASF) recently announced it has been acquired by The Amenity Collective, based in Owings Mills, Maryland.
The Amenity Collective is a provider of full-service facilities management across the fitness, aquatics, and recreation industries, according to the ASF announcement.
The acquisition went into effect on Jan. 1, Jessica Alexander, director of marketing at ASF, tells CNYBJ in an email. The company’s announcement didn’t include financial details of the acquisition agreement. ASF calls the purchase an “exciting new chapter” for the company, “enabling enhanced capabilities and expanded market reach while reinforcing the company’s commitment to providing concept to completion commercial fitness equipment solutions; and after the sale, customer services, that create ‘best-in-class’ fitness facilities.” Founded in 1987, ASF is based in the town of Lansing and designs fitness spaces and is a distributor of Precor, Peloton, Escape Fitness, and Power Lift commercial fitness equipment. Its client base includes multifamily properties, schools, universities, country clubs, and corporate fitness centers. The company recently expanded into the Mid-Atlantic and New England markets and established a 51,000-square-foot warehouse in Greenville, South Carolina. It also has a Precor distribution hub in Greensboro, North Carolina. ASF’s leadership team, including John Murray, John Pfuntner, and John Marcotte, will remain actively involved in the business, “ensuring consistency and continued dedication to serving the company’s clients and employees.” Each man’s title will remain the same, and they’ll continue to manage day-to-day operations and strategic initiatives, Alexander tells CNYBJ. The acquisition by The Amenity Collective will also establish a partnership between ASF and LIVunLtd, a division of The Amenity Collective specializing in fitness and wellness-facility management. The Amenity Collective generates more than $400 million in annual revenue and operates 16 brands across the United States and Canada. Services include design, staffing, construction, consulting, and operations.