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Ask the Expert: 4 ways a cybersecurity incident can hurt your business

By Leslie Usherwood
Strategic Technology Consultant

As technology becomes more advanced, cyber hackers are utilizing new tactics to infiltrate your network. It seems like every day there is a new headline about a business dealing with the consequences of a new cyber threat.  

Cybersecurity is the only barrier between your business’s confidential information and a hacker. Questioning the need for cybersecurity can be viewed as questioning the reason for locks on your house. They’re there to keep you safe. The more security you have on your home, the less likely a burglar would want to target you.

Whether your business is small, medium, or large, size does not make a difference when it comes to cyber incidents. All companies have what a hacker is looking for, sensitive information and money. Regardless of your size, they will target you to get these two things.   

You may be wondering what kind of damage cybersecurity threats can have on your company. As an MSP, we have a strong sense of the long and short-term damage attacks can cause companies because they often turn to us after the event to ensure it never happens again.  

Here are some of the 4 most significant ways a cybersecurity incident can hurt your business if you don’t maintain a secure environment.  

The risk of having a cyber-attack will not only affect your business physically, but it will also affect your reputation.  

Reputation damage can affect your business in several ways, such as:  

• Loss of customers 
• Fall in sales 
• Decrease in employee retention 
• Difficulty hiring & increased hiring costs  

The best way to maintain a good reputation is to ensure you use all the necessary resources to create a secure and reliable IT environment.   

We have all heard the phrase, “time is money.” Well, in the instance that your business is hit with a cyber-attack, that usually is the case.  When a cybersecurity incident takes place, it is unlikely there won’t be downtime. The worse the incident, the more downtime you can expect to get your systems up and running.  

Downtime can cause you to miss profitable opportunities and lose money from clients if you cannot provide your services to them.  

The best way to reduce downtime is to have a disaster recovery plan in place. A disaster recovery plan is a process that is designed to assist an organization in executing recovery in response to a cyber-attack.  

Having a process in place is meant to reduce the amount of downtime so that your business can get back to providing its services and focusing on its mission.  

There is nothing more terrifying than all of your confidential data and information getting in the hands of a malicious hacker. Hackers have a few options for what they will do with your intellectual property.  

They can steal your information and sell it to another company for money or hold your intellectual property for ransom until you pay them the demanded amount of money.  

The issue with paying the hacker’s monetary demand is that the hacker very likely could have made a copy of the document before giving it back to you. There’s no way to completely confirm that your intellectual property is safe and won’t get into more people’s hands.   

 For this reason, it is important to have layers of security to notify you when suspicious activity is taking place on your network. This can make it much more difficult for hackers to get their hands on confidential information.  

For insurance companies, you would be a significant liability and would likely end up costing them more than your business is worth if you are not following the right cybersecurity practices. 

If you are a business that doesn’t have the proper security processes in place and overlook cyber threats, it is unlikely you’ll find an insurance company that will support you.  

In the event of a cyber-attack, not having cyber insurance could end up costing you a great deal of money. Suppose you are considered uninsurable by a cyber insurance company. In that case, this is a good sign you need to make some changes to your current cybersecurity plan because you are likely at a high risk of cyber threats. 


The only way to prevent becoming a victim of a cyber threat is to be proactive with advanced cyber security technology and monitoring. It doesn’t matter the size, industry, or location of your company. If you don’t have a sound cybersecurity system to make it difficult for a hacker to infiltrate, you will become an easy target.  

To enhance cybersecurity, many companies turn to a managed service provider. A managed service provider will work with you to create a secure and optimized IT environment.  

 As a managed service provider, Usherwood supports companies with unique standards to help ensure that their environment remains secure. Usherwood places a strong emphasis on cybersecurity. Our goal is to understand your environment and implement the tools necessary to monitor and protect your network from malicious threats.