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Customer wellness keeps your profits from looking sick |
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Jeffrey Gitomer, Columnist |
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07/18/08: Everyone is talking about the rising cost of health care. Not me. I’m talking about the health and well-being of your customers.
How healthy is their relationship with you?
What’s your cost of keeping them healthy?
Is it on the rise?
Let me give you a clue about the cost of c... Full
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In golf or business, small tips make a huge impact |
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Goldsmiths, Columnist |
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07/18/08: While enjoying some downtime at a convention in Florida, I signed up for a golf lesson at the David Leadbetter Golf Clinic in Orlando. Although I rarely play, I love to learn and thought it would be fun to catch a few tips to improve my game. With little time to spare, I set off in my business cloth... Full
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Public-relations opportunities abound with social media |
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THE PR ZONE |
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Kathy Dwyer, Columnist |
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07/18/08: What impact is social media having on how we communicate brand messages? Some in our profession are lamenting the increasing — perceived and sometimes real — lack of control in directing messages. Yet, in the tradition of the “glass half full” and “turn that frown upside down” sets, why not instead ... Full
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Foreign Freedom Investing 2008 |
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MAROTTA ON MONEY |
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07/18/08: By David John Marotta
You can both diversify for safety and boost your returns by add-ing international investments to your portfolio. In the past year, international stocks performed 2.5 percent better than U.S. stocks. And developed countries with the most economic freedom returned an additi... Full
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