WHO WE ARE
The Business Journal News Network, headquartered in Syracuse, N.Y., is the only print, digital, and events company in Central New York that focuses on local business. Our emphasis is on business owners, managers, and other corporate decision-makers.
WHO IS OUR AUDIENCE?
The average subscriber is a business owner, partner, middle manager and is 50 years old, a college graduate, and has a household net worth of $1.55 million, and a household income of $215,000 annually. He/she works for a company with a median of 24 employees which generates $4.9 million in annual revenues.
WHAT IS OUR CIRCULATION?
Our combined circulation reaches over 100,000 impressions. The print version of The Central New York Business Journal is published weekly. We also publish print editions of The Mohawk Valley Business Journal and The Southern Tier Business Journal 8 times each annually. The Business Journal’s digital business news operation posts breaking news as it happens and delivers news round-ups by email twice daily to viewers who have signed up for the service. To subscribe, click here.
HOW IS THE DELIVERY OF THE NEWS DESIGNED TO ATTRACT OUR AUDIENCE?
If you want to be the leading provider of business information in the region, you have to provide plenty of breaking business news including stories on company expansions, major construction and economic-development projects, business mergers and acquisitions, exciting new business start-ups, and new product/service developments. Add in advice from experts on how to help your business grow and run better, company and executive profiles, trend stories on the regional business and economic climate, analyses of key legislative and regulatory issues affecting business, and research data on the top players in each industry. Include people-on-the-move, a calendar of business events, and thought-provoking editorials and guest opinion pieces. How does The Business Journal do this? It identifies experienced and talented writers and editors who know the corporate players and package the articles and advertising in a professional layout.
WHAT DO SUBSCRIBERS SAY ABOUT THE BUSINESS JOURNAL?
A Readex study of our subscribers reveals the following: Did you read three or more of the last four issues? 86 percent said yes; Do you consider The Business Journal a primary source of local business news? 88 percent said yes. Does The Business Journal provide you with information you can’t get anywhere else? 67 percent agreed.; Are our reporters and writers accurate? 86 percent said “affirmative.”
"During my past 30 years in marketing and public relations, The Central New York Business Journal has been an invaluable tool for both me and for my clients. Whether it’s intelligence from The Book of Lists, one of Norm Poltenson’s insightful columns, or a special industry report, there’s something I enjoy in every issue." -- Stephen Chirello, owner, Chirello Advertising.
"The Central New York Business Journal is a one-of-a-kind and in a league of its own. The publication always delivers newsworthy, relevant, and thought-provoking stories that transcend across all aspects of business. Quite simply, every issue brings readers something that can be applied to business or your own professional growth." -- Mary Kate Rolf, president & CEO, Visiting Nurse Association of Central New York, Inc.
HOW DO WE CONNECT YOU FACE-TO-FACE?
Throughout the year, The Business Journal and our sister company BizEventz create opportunities for our advertisers to “press the flesh” with Central New York’s high-level business leaders. We offer a variety of conferences, seminars, events, and trade shows to provide business people with important information, tips, and advice they can put into action in their companies. And, we give them the opportunity to network with business colleagues and industry experts.
HOW DO YOU TAKE THE NEXT STEP TO REACH YOUR TARGET MARKET?
Set up an appointment with our experienced marketing consultants. They can assist you in creating a successful program that will target your prospective clients, promote your unique services and products, and help enhance your visibility and recognition in the Central New York region. Call Mary LaMacchia at (315) 579-3907, or Dony Kuriakose at (315) 579-3901. For more information, click here.